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Jess Burkle

jessburkle.com / @JessBurkle

Posts tagged nbc

May 7 '12

The Today Show Problem: It’s Not Ann Curry.

This is no fan letter to Ms Curry. I find her to be a competent, passionate journalist who has worked hard for her place at the anchor desk alongside America’s High School Prom King Matt Lauer and his plaid jacket.. But with the recent fall of NBC’s Today from the top spot after sixteen years, this Curry has gone from green to red. (Only curry joke, I promise.)

Faster than you can say “Good Morning America seems five shades brighter than natural sunlight,” rumors started to fly about Ann Curry being replaced by Savannah Guthrie due to the dip. Nobody saw that coming… except for anyone watching NBC jam Guthrie and her endless series of trench coats down our throats for the past six months. 

But I submit to you that Ann Curry is not the problem, NBC is the problem.

No “liberal bias” argument here, simply the fact that there is no journalism. Without the humor of Meredith Viera in the morning, the thin layer of veneer that concealed Today is gone. Devoid of a frothy spontaneous air,Today shines as a self-promotion machine for its sister network and network shows.

What are Today’s top “stories”:

  • What’s Celebrity Apprentice star and general irrelevant figure Donald Trump have to say about an issue upon which he has no bearing?
  • Who got kicked off The Voice last night?
  • What Bravo-lebrity has created a scandal today?
  • Tori Spelling is here to… uh… 
  • That Betty White show looks funny, right, RIGHT?!?!?
  • The OctoMom is back… or did she ever leave the studio since 2009?

The empire has crumbled because NBC producers are obsessed with leading the conversation in lieu of reporting the news.

Their cold open - composed of one-part domestic news, one-part Nancy Grace porn, and one-part viral video - showcases everything wrong with the broadcast. The desperate attempt to talk about LapTop Dad, cross-promote The Biggest Loser cookbook, and pretend like Al Roker is a journalist has reached abort limits. Today no longer qualifies as any more informative than the NBC break room bulletin board. 

The solution: CBS News. 

Yes, that RC Cola of morning shows is the best news program on network television. You’d think that waking up with Charlie Rose would be like waking up and drinking straight bourbon; you’d think that waking up with Gayle King would be as irksome as Gayle King every other time you’ve seen her. But, it’s not! They’re charming and kind! They cover actual news! They don’t cross-promote CBS shows! They don’t conduct the broadcast from some antiseptic doll house that I’m supposed to believe the anchors hang out in like some celerity petting zoo. They ask questions of their guest that… are INTERESTING and SUBSTANTIVE. 

It sounds crazy - I never thought I’d say it. But I wake up every morning and look forward to CBS This Morning. And the NBC cool kids club, struggling to write coherent sentences of copy (Michelle Kosinsky and Peter Alexander, I’m looking at you) and trying to convince me that Maria Menounos, Jenna Bush Hagar, or Sarah Palin are journalists… well they’re banned from my morning.


Tags: today show nbc nes tv pop culture pop television ann curry cbs

Apr 26 '12

Smish-“Smash”: 5 Ideas to Help the Show Everyone in the New York Arts World Wants to Succeed But Isn’t.

There’s a reason Law & Order was successful: the New York arts community rallied around the procedural so struggling actors of all stripes could have the chance to add “discovering dead hooker” to their demo reels. 

And with the recent creation of Smash, NBC’s increasingly-metatheatrical take on the creation of a Marilyn Monroe musical entitled Bombshell, an entire industry of writers, actors, singers, dancers, producers, agents, and Nuts4Nuts vendors had pre-ordered the Kool-Aid for drinking. But like Norma Jean herself, the show has fallen from great heights into an outrageously transparent, lifeless, hot mess featuring a Bollywood number last week. (My long-standing distaste for Indian fetishizing aside, it was a cry for help.)

So, here’s my rendition of “Let Me Be Your Script-Doctaaaaar!” to help save the tentpole-in-training with some easy fixes (having excluded the easiest option of “rehearsal room fire kills all characters except for Angelica Houston.”)

1. The clock is running, we should know. Suddenly, last episode, we learned that Bombshell is opening in Boston soon. Those are some fresh Boston-baked beans! I had no idea - rehearsals are pretty laxed! Viewers were collectively wondering about a deadline or possible season finale, but whatevs… Right now, Smash isn’t under any pressure. Get some. Instead of Angelica Houston getting her groove back in the footloose-and-fancy-free world of Lower East Side dive bars, she should be getting the squeeze from million-dollar investors anxious to see results. (Oh, wait. They killed off that tension by finding a mysterious rock star investor who didn’t really care that much. Oops. Fix that—make him a con man.) At the very least, have the title of each episode let us know how close the opening is. Chart a clear timeline and stick with it.

2. If I wanted to be watching Glee, I would watch GleeNBC, I get it; we all get it. You want to sell on iTunes. But in the long run (perhaps a term unfamiliar to television executives), it would be more profitable to have a hit show that ran for many seasons than to have me suffer thinly-veiled scenarios in which Katherine McPhee has to sing various genres. If we’re (still) watching the show, it’s because we like musical theater. And in making a musical, many songs are written! I won’t begrudge exaggerating that fact each week with many songs, even! (Second Hand Baby Grand was a hit.) But I will hate watching a desperate scramble to be on Facebook the following day by covering CeeLo, JLo, or Barry Manilow.

3. If you’re going to go there, go there. The following things should have happened: (1) Ivy should have a drug addiction, not OD-lite. (2) Julia’s marriage should be falling apart, she should have lost the adoption because of it, she should be living somewhere else, and potentially have a drinking problem. (3) Tom should be a huge slut unconcerned with romance. (4) Karen should be doing things she isn’t proud of and hiding it from her parents. (5) Derek should have thrown Ivy out like last week’s issue of Pompous Theatre Director’s Weekly. (6) Angelica Houston’s divorce should be NASTY—she should be nasty. If there’s a central problem with Smash it is the show’s nagging insistance to not have bad guys. Characters do bad things and are redeemed WITHIN THE SAME EPISODE. There’s no reason why these people can’t have demons, skeletons, ruth, and secrets. What I wouldn’t give for a multi-episode secret! 

4. Trim the fat. Burn off the following characters in story-lines that make the central characters richer: Dev, RJ, Ellis, Ellis’ “girlfriend,” the Greek chorus of catty stereotypes, Ivy’s token black friend cum Tom’s emotional lover, Nick, Leo, Frank (or give Brian d’Arcy James something to DO!). Who’s left, you ask? SIX LEAD CHARACTERS. And in the usual three-up, three-down structure (Grey’s Anatomy, ER, L&O, Alias, Damages), the problem is that Smash has four-up, two-down (with Karen and Ivy alone in the lower-section, and Houston awkwardly inserting herself ineffectively in the threesome). Rebalance Houston to a two-fabulous-scenes role, like the elder statesman on L&O, and introduce a double-agent on the lower-section to play Ivy and Karen off each other. 

5. We need to get invested in Bombshell. I will go to my grave hating on Studio 60 on the Sunset Strip because the comedic sketches just weren’t funny, and so the show was meaningless; those people didn’t seem good or passionateabout their work. Similarly, Smash is losing steam quickly because we have no idea about Bombshell. I know some songs, (thanks to Uma Thurmann) I know some more scenes, but wouldn’t it be great if the songs and scenes actually mirrored the narrative action outside the rehearsal room! You know, like the conceit of the show or the pilot! The idea that I can’t map the two over one another is as insulting as reiterating Rebecca Duval’s peanut allergy a record-breaking eight times. (I wonder why she’ll drop out of the show…)

I do believe that Smash can get better, but the question is: has the audience walked out? And if so, how do we get them back? Clean house, get a star, get a strong sense of direction, and start a new workshop—called Season Two.

3 notes Tags: tv television SMASH musical theater nyc broadway nbc review comedy humor

Apr 3 '12

A loyal reader asked me to weigh in on Old Navy’s new early-90’s-throw-back commercial featuring the cast of Blossom.

Now, I don’t know ‘bout the future, that’s anybody’s guess. But I do know a better reason for getting aaaaall depressed: living inside of the Old Navy Funnovation Center. 

Designed by renown architect Buckminster Pullover, this large dome has housed the cast of Blossom since 1993. (With a brief leave of absence for Joey Lawrence to do Dancing with the Stars and set America’s hearts on fire with that rumba.)

Here we see teen sensation Mayim Bialik (pronounced how it looks: like the sound of a lazer cutting through two-ply sheet metal - mmmaaaaaaaaayimbiiiiiiiiiiialik) as Cheif Floral Officer (CFO). This is consistent with her bossy, yet naive, ways of adolescence - but she does seem to have mellowed out and/or had her spirit broken in the process. Laboring in the fields (because he didn’t go to college on the show) is Joey, who “WHOA!”s his said with the saddest eyes imaginable. If you look closely, he blinks twice indicating he needs rescue. We can imagine that Blossom’s brother, Tony, drives the ambulance from seasons one through three should any of the mechanical bees go haywire.

But what we’re all thinking the same thing: Where is Six?

“Nowhere to be seen!” you cry. Ah, but isn’t she? Wouldn’t it make sense for Six, of all the characters, to aesthetically align with Old Navy? “She could run Old Navy!” you now cry, moments later. And if she did, if she were the overlord of Old Navy what would she do:

  • Build a large prison where her once friend/master Blossom would be trapped in a fanciful job she’d always wanted. 
  • Build that prison in the shape of a large flower adorning the metaphorical hat that is the Old Navy Funnovation center.
  • Have Joey, who she always had the hots for, work sleeveless in that prison.

But that’s far-fetched, isn’t it? Is it? 

In my opinionation, it is not.

Because I can’t help but note the shape of the windows in the commercial. They are…

SIX-SIDED.

Whoa.

1 note Tags: blossom old navy joey lawrence six funnovation buckminster fuller mayim bialik NBC tv pop culture commercials fashion

Apr 4 '11
Messaging Meatloaf: Someone at NBC was paying attention.
The best television show you need to be watching closely is NBC’s Celebrity Apprentice.
Like a Phoenix raising from the ashes, or a girl named Ashley being raised in Phoenix, Donald Trump’s monument-to-himself has been epically awe-inspiring television. Where else could I have seen washed-up Grammy winners express their real feelings about the deaf community. (Ep. 2: Dionne Warwick v. Marley Matlin) But like a gift from the television angel’s this week, NBC did one of my favorite things: an I-hope-they-don’t-notice commercial correction.
This week’s episode in which Meatload declared that he would do “Anything for Love, but I won’t spare Gary Busey from my psychotic wrath” was originally billed as the “MeatLoad Meltdown.” This sounded like a great episode and a delicious lunch or dinner item. Imagine my surprise to see days later, the same rage-filled/cheesey-potato-filled thing referred to as the “Meatloaf Breakdown.” 

This is, of course, because the Japanese people are deeply invested in this year’s Celebrity Apprentice. The correction makes total sense as one event threatens real human life requiring an evacuation zone of several miles and the other is about a power plant. NBC also lovingly edited out NeNe Leaks calling Star Jones an “Atomic Bitch” and Marley Matlin joyously signing a mushroom cloud when describing her profits in this week’s challenge. (“BOOM!” she mouthed.) I’m so glad that NBC is choosing its words carefully, though it can expect the word “meltdown” to appear in numerous reviews of the upcoming disaster known as The Paul Reiser Show. 

Messaging Meatloaf: Someone at NBC was paying attention.

The best television show you need to be watching closely is NBC’s Celebrity Apprentice.

Like a Phoenix raising from the ashes, or a girl named Ashley being raised in Phoenix, Donald Trump’s monument-to-himself has been epically awe-inspiring television. Where else could I have seen washed-up Grammy winners express their real feelings about the deaf community. (Ep. 2: Dionne Warwick v. Marley Matlin) But like a gift from the television angel’s this week, NBC did one of my favorite things: an I-hope-they-don’t-notice commercial correction.

This week’s episode in which Meatload declared that he would do “Anything for Love, but I won’t spare Gary Busey from my psychotic wrath” was originally billed as the “MeatLoad Meltdown.” This sounded like a great episode and a delicious lunch or dinner item. Imagine my surprise to see days later, the same rage-filled/cheesey-potato-filled thing referred to as the “Meatloaf Breakdown.” 

This is, of course, because the Japanese people are deeply invested in this year’s Celebrity Apprentice. The correction makes total sense as one event threatens real human life requiring an evacuation zone of several miles and the other is about a power plant. NBC also lovingly edited out NeNe Leaks calling Star Jones an “Atomic Bitch” and Marley Matlin joyously signing a mushroom cloud when describing her profits in this week’s challenge. (“BOOM!” she mouthed.) I’m so glad that NBC is choosing its words carefully, though it can expect the word “meltdown” to appear in numerous reviews of the upcoming disaster known as The Paul Reiser Show

1 note Tags: humor funny comedian television tv celebrity apprentice meatloaf pop pop culture nbc

Mar 22 '11

What’s with journalists and cargo pants?

NBC’s Richard Engel stomps around arid dessert climates squinting, searching, and asking the hard questions. Pretty-boy David Muir loves nothing more than an ABC live-feed of squatting in a disaster area; he often picks up objects and then puts them down with a disbelieving shrug. And CNN’s Anderson Coopper is always in some Banana Republic—not the gay strip club, the socio-economic regime, although…  

But why, oh why, must they always wear cargo pants?

What are journalists carrying that necessitates not only a fisherman’s vest full of pockets, but additional cargo pants? This isn’t 1996 when these pockets could have been filled with old tissues, Chapstick, and Koosh balls. Heck, the pockets don’t even look full! After all, filled pockets make for an unflatteringly chubby reporter and Mr. Cooper is nothing if not svelte! So, what then, I ask?

I have no definite answer. Like so many others, I dream of getting into Anderson Cooper’s pants. I assume we’re all on the same page as to the reason why: discovering what is in the pockets.

But I sometimes wonder if the network provides the pants and vest. And when reporters are fired it’s like, “O’Malley! You’re off the Pakistan beat. Turn in your vest and cargo pants.” And then O’Malley, his eyes filled with a mix of shame and anger, removes his khaki cargo pants and olive-hued vest, as Diane Sawyer looks on shaking her head with dismay: O’Malley was four days away from retirement, and now he’s not wearing pants. 

8 notes Tags: comedian humor funny NBC ABC CNN news egypt haiti libya journalist anderson cooper cargo pants old navy

Jan 27 '11
Pop-peacock.
Just so everyone knows, this is the new NBC logo.
It was created in a new branding style titled “Powerpoint presentation title screens made by my dad.”

Pop-peacock.

Just so everyone knows, this is the new NBC logo.

It was created in a new branding style titled “Powerpoint presentation title screens made by my dad.”

1 note Tags: tv, nbc logo graphic design branding design commercials ad advertizing marketing powerpoint